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Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jeanne Carré, Agnieszka Mazurek
January 11, 2017
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Citation

Carré and Mazurek (2017a, January 11). Vegetables that rock. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/vegetables-that-rock-8949